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The title tag does not change. It already carries the right pattern, the right city and a dated stamp; the one thing to confirm is that the month is driven by the [Month/Year] placeholder rather than typed, so it cannot go stale. The description is rewritten to 153 characters and gives a Midland reader three concrete reasons to click: the lowest rate available today, what a typical household here pays, and which plan type suits them.
Home » Electricity Rates » Texas Electricity Rates » Midland
Shop electricity rates in Midland starting at [Lowest Rate Short Code] per kWh.
Power Wizard is an independent electricity marketplace offering clear and unbiased information. The companies featured do not influence our editorial process, even when we showcase their products.
Power Wizard has rates in Midland ranging from [Lowest Rate Short Code] to [Highest Rate Short Code] per kWh. Our electricity experts pick one plan for each of the three ways Midland homes actually use power.
6.5¢ / kWh
APG&E SimpleSaver 11. Fixed rate, 11 months, the lowest headline rate available in Midland today.
Choose Plan6.7¢ / kWh
Gexa Energy Gexa Eco Saver Plus 12. Bill-credit style plan — check the usage threshold on the EFL before choosing.
Choose Plan13.1¢ / kWh
Rhythm Energy Simply Select 9. Straight fixed rate with no usage threshold to clear, suited to apartments and smaller homes.
Choose Plan*These are plans picked by Power Wizard electricity experts based on pricing, customer experience, and other factors. Updated for ZIP Code 79705. Pricing and plan offerings for electricity providers are subject to change.
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Midland participates in Texas’s deregulated energy market, which means residents choose the retail provider that sells them electricity. Rates change often and vary by provider, plan, usage and ZIP.
Some plans carry usage tiers, base fees or bill credits, so compare plans based on average usage patterns and read the Electricity Facts Label for the full cost structure before enrolling. You will notice the Midland table splits into two price groups with little in between; almost every plan in the cheaper group is a bill-credit plan, and the bill and usage credit section below explains what has to happen for those rates to hold.
| Plan Name | ¢/kWh | Est. energy cost | Term | Rating |
|---|---|---|---|---|
| APG&E – SimpleSaver 11 | 6.5¢ | $65.00 | 11 mos. | 4.8 |
| 4Change Energy – Maxx Saver Value 12 | 6.7¢ | $67.00 | 12 mos. | 4.9 |
| Gexa Energy – Gexa Saver Plus 12 | 6.7¢ | $67.00 | 12 mos. | 5.0 |
| Companion Energy – Companion Savings + Benefits 12 | 6.7¢ | $67.00 | 12 mos. | 4.3 |
| Express Energy – Flash Value 12 | 6.9¢ | $69.00 | 12 mos. | 4.7 |
| Rhythm Energy – Rhythm Max Saver 12 | 7.7¢ | $77.00 | 12 mos. | 4.8 |
| Energy Texas – The Lone Saver Plus 12 | 7.7¢ | $77.00 | 12 mos. | 4.7 |
| Veteran Energy – Valor 12 | 13.5¢ | $135.00 | 12 mos. | 4.7 |
| BKV Energy – Lantana 11 | 13.5¢ | $135.00 | 11 mos. | 4.8 |
| Atlantex Power – Luminous 9 | 14.8¢ | $148.30 | 9 mos. | 3.8 |
| CleanSky Energy – Free Nights 12 | 17.0¢ | $170.00 | 12 mos. | 3.6 |
| Payless Power – 6 Month Postpaid | 17.4¢ | $174.00 | 6 mos. | 3.4 |
*Updated for ZIP Code 79705. Pricing and plan offerings are subject to change. Monthly figures are based on 1,000 kWh usage and cover the energy portion only.
The rate above covers the electricity itself. Oncor charges separately to deliver it: [Base Charge Short Code] a month plus [Energy Charge Short Code] per kWh, which every Midland home pays on any plan. At 1,000 kWh that adds about $64 a month. [VERIFY — the $64 figure is computed from Oncor’s current $4.06 base charge and $0.0603 per kWh. Confirm against the current tariff, and generate both charges from the placeholders rather than typing them]
[WoW Rate Trend Shortcode 1]
Late summer is the highest-demand stretch of the year on the ERCOT grid, and offers posted through September generally price that demand in. Midland sits in the ERCOT West zone, which carries a heavier industrial and oilfield load alongside its homes than most of the state, and the city’s cooling season holds into early October before easing. What to do this month. If your contract ends before December, lock a fixed rate now rather than waiting. If it runs past February, wait for the shoulder season in October and November, when demand falls and rates typically follow.
A typical Midland home uses about [elec_stat city="Midland" type="city_monthly_kwh" format="number" decimals="0"] kWh a month and pays around [elec_stat city="Midland" type="city_monthly_cost"] at today’s average all-in rate of [Average Short Code Number] per kWh. Rates here start at [Lowest Rate Short Code], so anything in the lower half of that range is a good rate in Midland right now.
That is [elec_state city="Midland" type="percentage_vs_state"] against the Texas average of [elec_stat city="Midland" type="city_annual_cost"], and [elec_state city="Midland" type="percentage_vs_national"] against the national average of [elec_state city="Midland" type="national_annual_cost"].
The figure above is an all-in rate, covering both the energy and the Oncor delivery charges, so it is directly comparable with the bottom line on your own bill. It is a marketplace and usage average: a specific home’s bill depends on square footage, insulation and cooling load. In Midland that spread is wider than in most Texas cities. Per capita income here is among the highest in the country and the housing stock reflects it, with large detached homes in areas like Grassland Estates, Saddle Club and Green Tree sitting a long way from the older, smaller stock closer to downtown and from the apartment and short-stay segment that a project-cycle economy keeps busy. A single city average conceals more here than it would elsewhere.
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| Home size | Typical monthly usage | Expected monthly bill | Where to look |
|---|---|---|---|
| Apartment or 1–2 bedrooms | Pending | Pending | the “Best for low usage” card above |
| 3 bedrooms | [elec_stat city="Midland" type="city_monthly_kwh" format="number" decimals="0"] kWh | [elec_stat city="Midland" type="city_monthly_cost"] | the “Best overall in Midland” card above |
| 4 or more bedrooms | Not yet sourced | Not yet sourced | the “Best for high usage” card above |
The figures in the 3-bedroom row are the Midland city average, carried there as an interim. They are not specific to a 3-bedroom home. The shortcode family behind them resolves to city level only, so the apartment and 4-or-more-bedroom rows stay unpopulated rather than carry a number that is not theirs.
[VERIFY — three placeholder questions to settle with the development team before this section ships. One, the shortcode prefix. The shortcode reference uses elec_stat and elec_state interchangeably in the same list; this page uses elec_stat for the four city figures and elec_state for the two comparison figures, and a wrong prefix publishes as literal text instead of a number. Two, the Texas-average slot. The comparison sentence above uses type="city_annual_cost" under a Texas-average label, which returns Midland’s own annual figure; confirm whether a state-level type should be used instead. Three, per-home-size data does not exist. Populating the apartment and 4-or-more-bedroom rows needs per-home-size usage and cost types built first]
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Providers display rates at three standard usage levels so plans can be compared consistently.
| Monthly usage | Average Marketplace Rate |
|---|---|
| 500 kWh | 17.7¢ |
| 1,000 kWh | 14.3¢ |
| 2,000 kWh | 15.0¢ |
Average Marketplace Rate, Oncor — trailing 12 months
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Midland is a varied city, with older stock close to downtown, large detached homes out toward Green Tree and Grassland Estates, and an apartment and short-stay segment that a project-cycle economy keeps busy. Just as the homes differ, so do their energy needs.
A fixed-rate plan locks your price per kWh for the whole contract term, so a long Midland summer changes how much you use but not what you pay per unit. Unlike a bill-credit plan, there is no monthly usage target to hit.
[Plan Type Shortcode] — plan type: Fixed Rate Electricity Plans
These time-of-use plans give you free electricity during a set window, and the plan name tells you which one: nights, weekends, or three-day weekends. The free hours are paid for by a higher rate the rest of the time, so the plan only works if you can move real usage into the window.
[Plan Type Shortcode] — plan type: Free Nights Electricity
These bill credit plans apply a credit to your bill in any month your usage clears the plan’s threshold, which the Electricity Facts Label states. Clear it and the effective rate is among the lowest available anywhere on this page. Miss it and you pay the full rate with no credit at all, which is the half most comparisons leave out.
[Plan Type Shortcode] — plan type: Bill Credit Plans
You pay into a balance before you use the electricity, with no deposit and no credit check. Service continues as long as that balance holds. The trade-off is the rate: prepaid plans in Midland price well above the fixed-rate contracts on this page, so this is the route when a credit check or a deposit is the obstacle, not when price is.
[Plan Type Shortcode] — plan type: No Deposit Plans
Renewable energy plans give Midland residents a way to support cleaner energy without changing how they use electricity. Every plan below is matched with 100% renewable generation: your home draws the same electricity from the same grid either way, and the provider buys renewable credits to match what you use, which supports investment in wind and solar projects instead of fossil fuels.
[Plan Type Shortcode] — plan type: Green Energy Plans
If you have rooftop solar, these plans credit you for the electricity you export back to the grid. The pairing that determines your annual bill is the import rate set against the export credit, and the Electricity Facts Label states both.
[Plan Type Shortcode] — plan type: Solar Buyback
A variable-rate plan has no locked rate. Your price per kWh moves with the wholesale market every month, so it can sit below a fixed rate through mild weather and climb sharply during a Midland summer or a winter freeze. It suits a household on a short horizon — a project posting, a twelve-week contract, a stay that ends before a twelve-month term would — and the exposure is real either way. We almost never recommend one.
[Plan Type Shortcode] — plan type: Month to Month Plans
Texas’s deregulated electricity market lets Midland residents choose who sells them electricity. A single person in an apartment near Loop 250 consumes power differently than a five-person family living in the Green Tree community, and the providers serving Midland are not equally good at both.
Some of the most popular electricity providers on Power Wizard’s marketplace include APG&E, Gexa Energy, and 4Change Energy.
We evaluate electricity companies on customer service, online account tools, and plan options, weighing factors like how easy it is to manage your account and pay your bill, how clearly plan pricing is presented, and what real customers report about their experience.
| Electricity company | Best for | Our rating |
|---|---|---|
| APG&E | Best for the lowest headline rate | 4.8 |
| Gexa Energy | Best for renewable energy | 5.0 |
| 4Change Energy | Best for charitable giving | 4.9 |
| Rhythm Energy | Best for transparent pricing | 4.8 |
| Payless Power | Best for skipping a deposit | 3.4 |
| Electricity company | Good fit for | Our rating |
|---|---|---|
| BKV Energy | Households that want a straightforward fixed rate | 4.8 |
| Express Energy | Shoppers comparing value on a twelve-month term | 4.7 |
| Energy Texas | Shoppers who want plain-spoken plan terms | 4.7 |
| Veteran Energy | Households that want their provider to give to veteran causes | 4.7 |
| Companion Energy | Renters with pets who want a no-frills fixed plan | 4.3 |
| Atlantex Power | Households on a shorter nine-month horizon | 3.8 |
| CleanSky Energy | Households that can shift usage into free-night hours | 3.6 |
* Ratings are based on Power Wizard’s internal scoring methodology and customer experience benchmarks. Company features may vary by location in Midland. Enter your ZIP code to see available plans in your area.
These ratings are current at the time of writing and are subject to change.
It is worth checking these providers to see whether their plans, pricing and features fit your home’s power needs. Enter your ZIP code to compare the plans available at your address.
You can shop around and switch providers at the end of your contract. ETFs may apply if you leave early. ETFs do not apply if you are moving, even if your contract has not been fulfilled, and they do not apply to anyone in the last two weeks of their electricity contract.
Pro tip. Midland runs a long, dry cooling season that holds from May into early October, and demand peaks alongside it. Spring and fall bring the lowest rates because demand falls. Start shopping 60 to 90 days before your contract ends, schedule the switch for the day it expires, and look for a term that lands you back in the market in spring or fall rather than in July.
Your provider sells you the plan. The utility delivers the power, and it is assigned by address rather than chosen.
Oncor Electric Delivery is the utility for every address in Midland. It owns and maintains the poles, wires, meters and service connections, and it handles outage response. You cannot switch Oncor, but you can switch the retail provider selling you the electricity.
Every utility in Texas, Oncor included, charges a delivery fee for moving electricity to your home. These are regulated charges that apply to every customer in the service area, so changing providers does not change them. In Midland they are:
No retail plan can reduce these charges. They are set by the Public Utility Commission of Texas and are updated a few times a year.
Your retail electricity provider cannot restore service. That is Oncor’s job, whichever company sells you your plan.
Oncor crews cover the wider Permian Basin, so restoration times during a widespread event depend on how many customers are affected across the region rather than on which provider you buy from.
Running a business in Midland means watching overhead, and electricity is often a large part of it. Commercial properties here can shop for business electricity plans just as residential customers do — fixed-rate, market-indexed and renewable options are all available, often with commercial perks such as volume pricing, consolidated invoicing or a dedicated account manager.
That covers the offices, retail units, restaurants and professional services that fill the Central Business District downtown, the ClayDesta Business Park north of it, and the Loop 250 retail ring around the north and west of the city. Enter your ZIP code to see the commercial plans available at your address.
A typical Midland home uses about [elec_stat city="Midland" type="city_monthly_kwh" format="number" decimals="0"] kWh a month and pays around [elec_stat city="Midland" type="city_monthly_cost"] at today’s average all-in rate of [Average Short Code Number] per kWh. Rates here start at [Lowest Rate Short Code], so anything in the lower half of that range is a good rate in Midland right now. Remember that every plan also carries Oncor delivery charges on top of the energy rate, so a very low advertised rate is a smaller saving than it looks.
[elec_stat city="Midland" type="city_monthly_cost"] per month, roughly [elec_stat city="Midland" type="city_annual_cost"] a year, on typical usage of [elec_stat city="Midland" type="city_monthly_kwh" format="number" decimals="0"] kWh a month. That is a marketplace and usage average: a specific home’s bill depends on square footage, insulation and cooling load, and Oncor delivery charges apply on top of the energy rate on every plan.
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The cheapest plan on the marketplace today is [Lowest Plan Short Code]. Rates run from [Lowest Rate Short Code] to [Highest Rate Short Code] per kWh. The cheapest plans in Midland are usually bill-credit plans, which only beat a straightforward fixed rate if your usage clears the plan’s threshold every month, so read the Electricity Facts Label before enrolling.
No. Fifteen cents sits above the current Average Marketplace Rate of [Average Short Code Number] and well above the lowest rates available in Midland today, which start at [Lowest Rate Short Code]. Check whether the figure you are holding is an energy-only rate or an all-in rate before you compare it, because the two are not the same number — the comparison here uses the Average Marketplace Rate.
The most common and most expensive cause is a contract that ended and rolled onto a variable month-to-month rate. After that: usage rising with Midland’s long cooling season, which holds from May into early October, or a change to the regulated Oncor delivery charges, which update a few times a year.
Yes. A few providers in Midland offer no-deposit and prepaid plans, which skip the credit check and the deposit. The trade-off is honest: the per-kWh rate is higher than a fixed-rate contract — noticeably higher in Midland today — and service can be disconnected if the balance runs out. If you can pass a credit check, a fixed-rate plan is cheaper.
Midland sits at about 2,780 feet in a hot semi-arid climate with roughly 13.5 inches of rain a year, so the cooling season here is long and dry rather than humid. It holds from May into early October and sets the annual peak. Low humidity means the same air temperature costs less to cool here than it does on the Gulf Coast, and large day-to-night temperature swings mean evening load falls away faster than it does in Houston or Dallas. Short, sharp winter freeze events produce the year’s second spike. A fixed-rate plan holds your price per kWh steady through both.
Midland’s power comes off the ERCOT grid, which in West Texas draws on a mix that includes a large wind and solar fleet alongside natural gas. What generates the electricity and who sells it to you are two different questions. The generation mix is a property of the grid and is the same for every Midland address, whichever provider you use. The provider is your choice, and choosing a renewable plan does not change the electricity arriving at your house — it changes what the provider buys to match what you use. The renewable plan section above explains how that works.
There is no single best company, because the right one depends on how your home uses power. Among the providers available in Midland today, APG&E holds the lowest headline rate, Gexa Energy is the strongest on renewable plans, and Payless Power is the one to look at if you need to skip a deposit or want the shortest term available here. Compare all three against your own usage before choosing.
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